Stephen Condon...
an Aussie American Father, Husband and Marketing Exec.
Some samples of my news coverage:
Regularly speak and moderate panels when the topic of entertainment and technology collide. Some of the shows I have spoken at include:
Accomplished professional with exemplary marketing experience in the global broadband industry. Strategist, change leader, and driving force in leading branding and marketing initiatives that create worldwide visibility, recognition, and positive market presence. Unique combination of traditional marketing, entertainment, and technology experience. Adept at building consensus across all organizational functions and leveraging collective strength to improve business performance. Areas of expertise:
Brand Management · Strategic Planning · Account Management and Retention · Program Management · Budgeting P&L Accountability · Market Penetration · Client Relations · Staff Development · Market Share · Global Marketing
Resource Management · New Market Development · Team Leadership · Profit and Revenue Growth
PROFESSIONAL EXPERIENCE
VERISIGN, INC.,
Trusted provider of Internet infrastructure services for the digital world; annual revenue of $1.5 billion in 2007.
Vice President, Worldwide Marketing Broadband Content Services
Lead team of 2 product marketing managers and 2 marketing communications managers. Provide creative and managerial direction to product marketing function and ensure delivery of compelling solutions to targeted customer industry groups. Drive brand awareness and perception of VeriSign as thought leader in media and entertainment industry. Leverage multimedia and interactivity to communicate product, service, and solution information. Guide development of key customer demonstrations. Generate leads for sales team. Maximize marketing resources to generate sales leads, including trade show expenditures, out bound sales activities, and advertising spend. Lead delivery of broadly promoted webcasts with industry partners.
Evangelize services and solutions by representing company publicly to financial and industry analysts, trade groups, and at industry events. Deliver key notes and represent company on industry panels at Digital Media Summit, Digital Hollywood, TelcoTV, Americas Executive Institute, and P2P Media Summit. Lead worldwide customer marketing events; organize national and international user conferences. Identify and develop strategic alliances with key industry players.
· Launched verisign.tv to showcase VeriSign’s solutions and entertained visitors with content from Lions Gate; created rich online media experience to entertain while educating.
· Managed launch of broad range of packaged technology services to media and entertainment companies, including solution to broadcasters.
· Played key role in establishing VeriSign as one of leaders in broadband content delivery and sparked defensive strategy by Akamai.
· Participated in successful divestiture of Broadband Content Services business by representing VeriSign to prospective buyers.
· Identified new market opportunities and gained valuable sales tool based on overview of market by completing analysis of Broadband Video Value Chain.
· Led organization of User Group meetings in
· Honored as 1 of Streaming Media’s 25 All-Stars, recognition given to “25 people who've done the most to advance, evangelize, and expand online video and audio over the past 10 years”.
· Won Streaming Media’s Readers’ Choice Award for Best Content Management Platform
ENTRIQ, INC.,
Provider of all-in-one pay media solutions to manage, protect, monetize, and deliver multimedia content to broadband, mobile and IPTV devices worldwide; a subsidiary of Naspars, Inc.,, a worldwide media conglomerate.
Vice President, Worldwide Marketing
Led marketing manager and marketing coordinator in worldwide marketing initiatives, including strategic marketing, communications, advertising, public relations, and trade show strategy and execution. Developed marketing plan to increase sales, meet profit objectives, and penetrate new markets and accounts. Led sales effort on key media accounts.
· Drove revenue increase in excess of 100% year-over-year from 2006 to 2007 by developing and implementing marketing and public relations initiatives.
· Led sales win of NFL Network and Echostar’s broadband businesses.
· Launched and served as primary contributor to company blog.
· Authored thought leadership articles published in 3 industry publications.
· Established Entriq as leading provider of broadband pay media solutions through advertising, public speaking, and industry representation.
MARKETING MAVEN· 2002-2006
Initiated, structured, and conducted marketing consulting services for clients. Developed corporate and brand strategies, negotiated contract terms, and client management. Conducted various senior marketing assignments primarily with companies in cable television industry, including Teramedia, Netgroupie, and WealthTV. Led marketing strategies and promoted services to cable and satellite operators. Major projects include:
· Initiated and completed programming distribution agreements for WealthTV with AT&T, Starstream, and Ringgold; negotiated licensing fees, marketing agreements, channel location, and packaging.
· Launched first lifestyle positioning, including series of how-to videos, for RV dealer; still in use today and widely imitated by many other RV dealers.
· Revitalized $5 million media budget for RV dealer to focus on frequency and online promotion; updated plan resulted in 500% increase in online leads and significant increase in search profile listings.
· Guided launch of new company, MP Biomedicals, including new eCommerce website and printing and distribution of 500 page catalogue.
INTERTAINER, INC., Los Angeles, California · 2001-2002
First portal to offer major studio content to the American public.
Led team of 8 marketing professionals in market research, public relations, and marketing communications. Led efforts to market service directly to consumers and as service co-marketed with broadband service providers. Managed extensive marketing relationship with Intel and Microsoft.
· Achieved 40%+ monthly subscriber growth rate.
· Implemented analytical tool to quantify performance of $1+ million online media buy.
· Over achieved revenue per subscriber goals in excess of 15%.
· Launched and productized business service, Demand
· Negotiated highest partner profile promotion from both Windows Media and
INTERVU, INC.,
One of the first and most successful content delivery networks; acquired by Akamai in 2000.
Vice President, Marketing
Drove marketing and branding initiatives, including public relations and demand creation. Leveraged customer consultations and tradeshow participation to generate new business. Served as member of Executive Team and key participant in high-level strategic planning and decision-making.
· Rebranded and implemented new communication strategy, including series of television commercials and highly memorable where the web is moving tagline.
· Drove 40% revenue growth for 5 straight quarters by developing and executing content delivery marketing strategy.
· Negotiated equity and sponsorship/advertising deal with CNN.
· Served as marketing representative on roadshow that raised $20 million investment.
DIRECTV, INC., Los Angeles, California · 1996-1998
Nation's leading satellite television service provider.
Senior Director of Marketing
Recruited after successfully launching DIRECTV at advertising agency. Led cross-functional team efforts in subscriber acquisition promotions and subscriber subscription package marketing. Presided over marketing relationship with DIRECTV’s programmers, including MTV Networks, CNN, STARZ, and Discovery Networks.
· Directly increased monthly package revenue over 40%, representing increase of over $500 million in annual revenue by introducing comprehensive subscription upgrade programs.
· Conceptualized, developed, and executed national consumer promotions that propelled DIRECTV’s subscriber growth through its strongest growth period.
· Launched new
· Conceptualized and launched Platinum Presents Program, which included show and sponsorship package and generated incremental revenue over $250,000 annually; this strategy now widely imitated by cable industry.
ADDITIONAL PROFESSIONAL EXPERIENCE
CAMPBELL-EWALD ADVERTISING,
CHIAT/
J. WALTER THOMPSON PTY
EDUCATION
Completed 7 of 8 requirements for Graduate Diploma of Business in Marketing
Bachelor of Business in Management
